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BACKSTORY: The original park marquee was erected in 1958; it was changed in the mid 1960's to an all-white color scheme (the yellow D was gone). In 1989, the big pink cream and aqua marquee sign replaced the original.

1955—1956

Walt Disney and the first two children at Disneyland, July 17, 1955
Michael Schwartner and Christine Vess Watkins, first children through the gate, July 17, 1955
The EP Ripley at the Main Street Train Station, July 18, 1955
July 18, 1955
Disneyland Entrance, Summer 1955
Summer 1955
The EP Ripley at the Main Street Train Station September 1955
The E.P. Ripley at Main Street Train Station, Sept. 1955
Disneyland entrance photo, October 1955
Oct. 1955
Disneyland entrance photo, December 1955
Dec. 1955
Entrance to Park
Entrance to Park
Entrance, 1955
Entrance, 1955
Entrance, August 1956
March 1956
Entrance, August 1956
August 1956
Disneyland Entrance photo, September 1956
Sept. 1956
Disneyland Entrance photo, September 1956
Sept. 1956
Main Street Train Station 1950s Holiday photo
Dec. 1956
Disneyland Entrance, December 1956
December 1956
Disneyland Entrance, 1955 photo
1955
Disneyland Entrance, 1956
1956
Disneyland Entrance photo, 1956
1956
Disneyland Entrance photo, 1956
1956
     

Steve Martin: Disneyland Guidebook Sales Boy

Guidebook Sales Boy photo, September 1958Guidebook Sales Boy photo, 1950sBACKSTORY: Steve Martin began his “career” at Disneyland hawking guidebooks for the park. The two photos here show some of the lads who made some coin by doing just that. As Steve recalls:

“Well, this to me is an amazing photo. It’s not me (nor is the other one), but only one of two photos I’ve seen of the guidebook salesboys, and the ONLY one I’ve seen of a kid in operation inside the gate. I was beginning to doubt our existence!  The kid on the right is standing on the exact spot that I used to work, right in front of the west newsstand, taken from the other view that was in the Robbins Barstow film that I accidentally appeared in at the Main Gate. This boy is older than I would have been and I don’t recognize him. He looks about 14-15; I left by the time I was 13, maybe 12 to go work as a trick roper in Frontierland.  And how shocking that his sleeves are rolled up! 
 
He is wearing a straw hat. I wore a felt top hat (because I loved magic) until they made us wear a straw hat, but I loved the straw hat too. The outfit he is wearing is perfect. I may have even worn that vest. It’s so familiar I can smell it.  His left pocket is bulging because it’s full of coins from guide book sales. We never wore pins because we worked for a leasee.

When I first started, we worked outside the main gate and worked the crowd as they approached the ticket booth, then we were moved inside about a month later because, I was told, it was too tacky to have the first thing the guests see was boys hawking things. I remember Ray Amendt (and his wife Alma). Big cigar smoking carney type. He ran the Disneyland News and stroller concession too, and always walked by us saying 'Tell ‘em about the strollers!'

The day I left being a guide book salesman—he fired me because I was too hung up on checking the dates on coins—he said, 'Good luck, kid.' Luckily I got a job the same day demoing trick ropes in Frontierland.” 


Martin’s next Disneyland gig was selling souvenir spinning lassos in Frontierland, followed by demonstrating and selling packaged magic tricks and joke novelties at the old Merlin's Magic Shop in Fantasyland, where he became an accomplished magician. He learned to juggle from Disneyland Court Jester, Christopher Fair, and modeled his trademark, “Well, excuuuuuse me,” phrase on the exasperated outbursts of a woman he worked with.

Steve Martin Disneyland Guidebook Sales Boy photo, 1957Just like Steve Martin, George “Moe” Collins began his career at Disneyland as a guidebook salesman back in the park’s early years, riding his bike to the park down Katella Avenue, which was only a 2 lane street at the time. He would return to Disney some 20 years later, working as a staff writer at WED Imagineering, hired by and working for Marty Sklar. Here are Moe’s comments on the 1957 photo at left, which shows a young Steve Martin selling guidebooks & posing with two young ladies:

The lyrics from '“Bookends” by Simon and Garfunkel, come drifting back. “Long ago, I have a photograph…preserve our memories…”

In the summer of 1956, I had the good fortune to become a guidebook salesman at a place where most kids in America would have loved to work. Still star struck in the wonder of Davy Crockett, and The Mickey Mouse Club, it was like stepping back in time and onto a stage. I didn't know anything about sales, or money matters for that manner, but I jumped at the chance to do anything that Disneyland would offer. I would have scooped up the expended horse fuel behind the trolley if there had been an opening.

I was so excited about getting the job that I could hardly wait to ride my bike home and tell my family and friends, who lived on Dewey Drive in Garden Grove. One of those Dewey Drive friends was a boy who seemed to be even more excited about my “triumph” and shyly asked if I could possibly help him get a job doing the same thing. Bingo. A Star Was Born. Not only did he become a top guidebook salesman, he eventually became a Disney Legend and one of America's greatest entertainment treasures…Steve Martin.

On the weekends and during summer vacation and holidays, we would ride our bikes to the park down Katella Avenue…a two lane street then…and go to wardrobe where they dressed us in 1890's garb, replete with candy striped shirts and a top hat. We looked and felt the part, and we appreciated that humble beginning. We still do to this very day, sharing memories and pictures of those halçyon days.

Many years later, I would become a staff writer at Disney's Imagineering division…the master planners of Disneyland, Walt Disney World, and every Disney theme park throughout the world. Although I stayed only 6 years, I am still brushing pixie dust off my shoulders. Steve still does things from time to time for Disney and he, too, never forgets. He remembered my small role in helping him get his first job, and on December 2, 2007, I was thrilled, and deeply moved, to be his guest at The Kennedy Center Honors in Washington, honoring Steve for his exemplary lifetime achievements in the performing arts. Nice going, Steve, and thanks for the memories.

1957—1959

Disneyland Guidebook Sales Boy Steve Martin photo 1957
Steve Martin, 1957
Disneyland entrance photo 1957
1957
Disneyland Dog contest, March 31, 1957
Dog contest, March 31, 1957
Disneyland Band, 1957/58
1957/1958
1957/58
1957/1958
Disneyland Entrance, May 1958
May 1958
June 1958
June 1958
Exit Gate, Sept. 1958
Sept. 1958
Disneyland Entrance photo, September 1958
Sept. 1958
Disneyland Entrance photo, September 1958
Sept. 1958
Disneyland Entrance photo, September 1958
Sept. 1958
June 15 1959
June 15, 1959
Disneyland Ticket photo, July 1959
July 1959
Ticket Booth Entrance September 1959
Sept. 1959
Disneyland entrance photo, September 1959
Sept. 1959
Disneyland Entrance photo, September 1959
Sept. 1959
Disneyland Entrance photo, September 1959
Sept. 1959
November 1959
Nov. 1959
Disneyland Exit, November 1959
Nov. 1959
Disneyland Entrance, 1950s
1950s
Disneyland Entrance, 1950s
1950s
Disneyland Entrance, 1950s
1950s
Disneyland Entrance, 1950s
1950s
Disneyland Entrance, 1950s
1950s
Disneyland Entrance, 1950s
1950s
Disneyland Entrance, 1950s
1950s
Disneyland Entrance, 1950s
1950s
Disneyland Entrance, 1950s
1950s

1961—1962

Disneyland entrance photo, January 1960
Jan. 1960
Disneyland entrance photo, February 20, 1960
Feb. 20, 1960
Disneyland entrance photo, February 20, 1960
Feb. 20, 1960
Disneyland entrance photo, May 1960
May 1960
Disneyland exit, July 1960
July 1960
Disneyland exit, July 1960
July 1960
Disneyland exit, July 1960
July 1960
Disneyland entrance, January 1961
Jan. 1961
Disneyland entrance, January 1961
Jan. 1961
Disneyland entrance, January 1961
Jan. 1961
Disneyland entrance photo, May 1961
May 1961
Disneyland entrance, July 1961
July 1961
Disneyland entrance, July 1961
July 1961
Disneyland entrance, September 1961
Sept. 1961
Disneyland entrance photo, September 1961
Sept. 1961
Disneyland entrance photo, September 1961
Sept. 1961
Disneyland entrance, December 1961
Dec. 1961
Disneyland entrance, December 1961
Dec. 1961
Disneyland entrance, December 1961
Dec. 1961
Disneyland Entrance photo, 1960s
1961/1962
Disneyland entrance, January 1962
Jan. 1962
Disneyland entrance photo, January 1962
Jan. 1962
Disneyland entrance, February 1962
Feb. 1962
Disneyland entrance photo, June 1962
June 1962
Disneyland entrance photo, July 1962
July 1962
August 1962
August 1962
August 1962
August 1962
August 1962
August 1962
Disneyland entrance photo, August 1962
August 1962
Disneyland entrance photo, August 1962
August 1962
Summer 1962
Summer 1962
Disneyland Exit Area photo of Minnie Mouse, October 1962
Sept. 1962
Disneyland Exit Area photo of Minnie Mouse, October 1962
Sept. 1962
Disneyland Exit Area photo of Minnie Mouse, October 1962
Oct. 1962
Disneyland Exit Area, October 1962
1962
Disneyland 40 Pounds of Trouble Tony Curtis at Disneyland photo, 1962
Tony Curtis, 1962

1963—1965

Disneyland Entrance Area and Tram, February 1963
Feb.1963
Mickey at Entrance, June 1963
Mickey at Entrance, June 1963
Ticket Booth, July 1963
Ticket Booth, July 1963
Disneyland Sign, July 1963
July 1963
Disneyland entrance photo, December 1963
Dec. 1963
Disneyland Exit, April 1964
April 1964
Disneyland Entrance photo, May 1964
May 1964
Ticket Booth, June 1964
June 1964
Ticket Booth, July 1964
July 1964
Disneyland entrance sign photo, September 1964
Sept. 1964
Exit area, August 1964
Exit area, Aug. 1964
Disneyland Entrance April 18, 1965
April 18, 1965
Balloons at Front Entrance July 1965
Balloons at Front Entrance, July 1965
Disneyland Entrance July 1965
July 1965
Disneyland Entrance July 1965
July 1965
Disneyland Entrance photo, September 1965
Sept. 1965
Disneyland Entrance photo, September 1965
Sept. 1965
      Disneyland Entrance July 1965
July 1965

FROM “VACATIONLAND MAGAZINE, SUMMER 1967”

Vacationland Summer 1967 Art 1Vacationland Summer 1967 Art 2Letters from all over the world pour into Disneyland at an average of more than 1,500 per month, requesting information about the Magic Kingdom. The most-often-asked questions are answered by the facts on this page:

INFORMATION FOR YOUR VISIT TO DISNEYLAND

WHERE IS DISNEYLAND LOCATED?

Disneyland is located within the city of Anaheim, California, about 35 minutes by auto from downtown Los Angeles, via the Santa Ana Freeway southeast to Harbor Boulevard in Anaheim.

WHEN IS DISNEYLAND OPEN?
During the summer season, beginning June 24, Disneyland is open 9 a.m. ’til June 24, Disneyland is open 9 a.m. ’til 1a.m. on Fridays and Saturdays, and 9 a.m. ’til midnight Sunday through Thursday.
Disneyland returns to its Winter schedule on September 18. During that period the Park is open Wednesday through Sunday.

WHAT’S THE BEST WAY TO VISIT DISNEYLAND? If you are a first-time visitor to Disneyland, we recommend the Guided Tour. It lasts approximately two hours and includes admission to six Disneyland adventures. After its completion, you will have plenty of time to enjoy the Park’s many other attractions, exhibits, shows, shops, and restaurants.
For family groups we recommend the Disneyland Ticket Books, for maximum thrift and enjoyment. Two types of Ticket Books are available. They are the BIG 10 and the DELUXE 15. The BIG 10 includes admission and a choice of 10 Disneyland adventures and attractions. The DELUXE 15 includes a choice of 15 Disneyland adventures and attractions.

  Adult Junior (12-17) Child (3-11)
Big 10 Book $4.50 $4.00 $3.50
Deluxe 15 Book 5.50 5.00 4.50
Guided Tour 6.50 6.50 3.50
General Admission 3.00 2.50 .75


HOW LONG SHOULD YOU PLAN TO STAY?
Disneyland is designed so that you can enjoy a complete visit to the Magic Kingdom for aonly a few hours, or several days. Most visitors explore its five lands at least five hours or more.
If you wish overnight accommodations, the modern 610-room Disneyland Hotel, official hotel of the Park, is located on West Street, directly across the street from the parking lot exit. There also is a coffee shop, restaurant, shopping area, and 40-acre golf center. For reservations write: Disneyland Hotel, Anaheim.

DOES DISNEYLAND HAVE DINING FACILITIES?
Disneyland has twenty fine restaurants and refreshment centers. In addition, there is a coffee shop and the Gourment Restaurant at the Disneyland Hotel, which can be reached via Monorail or by free tram from Disneyland’s Entrance.

IS DISNEYLAND SERVED BY PUBLIC TRANSPORTATION?
Yes, by various types, as noted below: Bus — Tanner Gray Line Motor TOurs, Pacific Greyhound Lines and the Southern California Rapid Transit District, Union Pacific Railroad Bus from East Los Angeles Station, Aztec Bus Line. Helicopter — Los Angeles Airways flies several daily flights to the Heliport, located adjacent to the Disneyland Hotel.
Limousine — Airport Coach Service and Tanner Gray Lines.

WHERE CAN I GET FURTHER DISNEYLAND INFORMATION?
Contact the Director of Customer Relations, Disneyland, Anaheim, California, 92803. Phone KEystone 3-4456, Extension 731. Prices and Park hours subject to change without notice.

1966–1969 & MISC. 1960’s

Ticket Booth, July 1966
Ticket Booth, July 1966
Disneyland entrance photo, 1966
1966
Disneyland sign, 1960s
1960s
Greeters at Front Entrance
Greeters at Front Entrance, Sept. 1966
Disneyland entrance, October 1966
Oct. 1966
Disneyland entrance, October 1966
Oct. 1966
Disneyland entrance with Anwar and Jihan Sadat, 1966
Anwar and Jihan Sadat, 1966
Disneyland entrance, April 26, 1967
April 26, 1967
Outside the front gate June 1967
Outside the front gate, June 1967
Disneyland entrance, August 1967
August 1967
Disneyland entrance January 1968
Jan. 1968
Disneyland entrance January 1968
Jan. 1968
Disneyland entrance January 1968
Jan. 1968
Disneyland entrance January 1968
Jan. 1968
Disneyland entrance January 1968
January 1968
Disneyland entrance January 1968
Parking Lot & Entrance, January 1968
March 1968
March 1968
March 1968
March 1968
Disneyland Entrance, December 1968
Dec. 1968
Disneyland Entrance, December 1968
Dec. 1968
Disneyland Entrance, August 1969
Aug. 1969
Disneyland Entrance photo, September 1969
Sept. 1969
Disneyland Entrance, 1960s
1960’s Entrance
Pluto at the Disneyland Newsstand, 1960s
1960’s Pluto at the Disneyland Newsstand
Disneyland Entrance, 1960s
1960’s

WELCOME VALERIE SULDO: 100 MILLIONTH GUEST!

Mickey Mouse, Pluto, Goofy hang the 100 millionth guest sign at DisneylandValerie Suldo, 100th millionth guest at Disneyland photo, June 17, 1971(L) Disneyland Marketing Director Jack Lindquist is shown standing at the podium at Main Street Train Station with Valerie Suldo, 100 millionth guest of Disneyland, on June 17, 1971. I was able to get in touch with Valerie and she was kind enough to send these additional photos from that memorable day.

From the Disney publicity machine comes this article:

MEET Disneyland's 100 MILLIONth GUEST, Miss Valerie Suldo

On the morning of June 17, petite Valerie Suldo, a New Brunswick, N.J., payroll clerk, made history by becoming the 100 millionth person to visit Disneyland in its 16-year history.

Miss Suldo, accompanied by her sister and brother-in-law, Mr. and Mrs. Stan Wyluda of San Diego, walked through the turnstile at 11:14 a.m. to being her first visit to Disneyland. No sooner had she done so that she was greeted by popping flashbulbs, batteries of newsmen, and a crowd of several thousand Disneylanders.

"I just couldn't believe it—and still don't," the 22-year-old-brunette said in a post-ceremony interview. "It's by far the biggest thing that's ever happened to me."

Valerie’s arrival was announced by Jack Lindquist, Disneyland's Director of Marketing, in cremonies in front of Town Square Station at the Park's entrance. There, it was announced that she would receive a "Silver Pass" to Disneyland and Walt Disney World (good for admission to both Parks and all their attractions for a party of four), $100 in Bank of America traveler's checks, a United Air Lines personal credit card with $100 free credit, a complete GAF movie camera outfit, a one-year supply of Kal Kan pet food for her dog, a one-year supply of coffee from Hills Brothers Cofffee, a one-year supply of Coca-Cola plus several Coca-Cola premium products, a selection of Pepsi-Cola/Frito products, and a symbolic plaque from Pacific Telephone and the Bell Telephone System, commemorating her historic visit.

After the ceremonies, Valerie was accompanied by bands, Disney characters, and news personnel during her triumphant ride up Main Street to Sleeping Beauty Castle, where she was the first signer of a special guest book prepared for the occasion. Her signature and all others collected during the day were later placed permanently in the Disney archives.


Valerie Suldo at Disneyland Valerie Suldo at Disneyland

1970’s–1980’s

Disneyland entrance area, November 1970
Nov. 1970
My first visit to Disneyland December 27 1970
My first visit, Dec. 27, 1970
My first visit to Disneyland December 27 1970
My first visit, Dec. 27, 1970
Disneyland entrance area, February 1971
Feb. 1971
Disneyland Entrance photo, April 1971
April 1971
Disneyland entrance area, July 1971
July 1971
Disneyland entrance area photo, October 1972
Oct. 1972
Disneyland entrance area photo, July 29, 1973
July 29, 1973
Disneyland entrance area, May 1975
May 1975
Disneyland entrance area, May 1975
May 1975
July 1978
July 1978
Disneyland entrance area, November 1978
Nov. 1978
Disneyland entrance area, November 1978
Nov. 1978
Disneyland entrance area, November 1978
Nov. 1978
Disneyland Entrance, 1970s
1970’s
Disneyland entrance, 1985
30th Anniversary, 1985
Disneyland entrance, August 1986
Aug. 1986
Disneyland entrance, August 1986
Aug. 1986
Disneyland entrance, August 1986
Aug. 1986
Disneyland entrance, March 1987
March 1987

1990’s–2000+

Entrance Sign, Oct. 1995
Entrance Sign, Oct. 1995
Disneyland Entrance photo, Fall 2005
Fall 2005
Disneyland Entrance photo, January 2006
Jan. 2006
Main Street Station at Night, December 2006
Main Street Station at Night, December 2006
January 2007
January 2007
January 2007
Jan. 2007
Poppies, February 2007
Poppies, Feb. 2007
Roses, May 2007
Roses, May 2007
Disneyland entrance clouds, August 2007
Aug. 2007
Disneyland Kennel, August 2007
Kennel, Aug. 2007
Disneyland entrance area flowers, September 2007
Sept. 2007
Disneyland entrance, September 2007
Sept. 2007
Disneyland entrance with Princesses, September 2007
Sept. 2007
Disneyland entrance with Princesses, September 2007
Sept. 2007
Disneyland entrance photo, September 2008
Sept. 2008
Disneyland Kennel Club photo, January 2009
Kennel Club, Jan. 2009
Disneyland entrance photo, January 2009
Jan. 2009
Disneyland entrance photo, June 2009
June 2009
Disneyland entrance photo, July 2009
July 2009
Disneyland entrance photo, July 2009
July 2009
Disneyland entrance photo, September 2009
Sept. 2009
Disneyland entrance photo, September 2009
Sept. 2009
Disneyland entrance photo, September 2009
Sept. 2009
Disneyland entrance photo, February 2010
Feb. 2010
Disneyland entrance photo, February 2010
Feb. 2010
Disneyland entrance photo, March 2010
March 2010
Disneyland entrance photo, April 2010
April 2010
Disneyland entrance photo, June 2010
June 2010
Disneyland entrance photo, June 2010
June 2010
Disneyland entrance photo, September 2010
Sept. 2010
Disneyland entrance photo, September 2010
Sept. 2010
Disneyland entrance photo, October 2010
Oct. 2010
Disneyland entrance photo, January 2011
Jan. 2011
Disneyland entrance photo, February 2011
Feb. 2011
Disneyland entrance photo, May 2011
May 2011
Disneyland entrance photo, August 2011
Aug. 2011
Disneyland entrance photo, August 2011
Aug. 2011
Disneyland entrance photo, August 2011
Aug. 2011
Disneyland entrance photo, August 2011
Aug. 2011
Disneyland entrance photo, September 2011
Sept. 2011
Disneyland entrance photo, September 2011
Sept. 2011
Disneyland entrance photo, September 2011
Sept. 2011
Disneyland entrance photo, September 2011
Sept. 2011
Disneyland entrance photo, December 2011
Dec. 2011
         

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